"What's the ROI on this?" is the question every CFO eventually asks about a PR retainer — and it's a fair one. Unlike a paid ad campaign, PR doesn't come with a clean cost-per-lead number attached. That ambiguity is exactly why so many B2B companies in Singapore either underinvest in PR or cut it during budget season, despite it often being one of the highest-leverage channels they have. This is a practical breakdown of how ROI actually works for a b2b pr agency Singapore eng