For years, B2B companies in Singapore treated public relations as a side project a press release when there was funding news, a quote for a trade publication, maybe a LinkedIn post recycled from a client testimonial. That approach is quietly falling apart in 2026, and it's not because PR stopped working. It's because the way buyers, journalists, and even AI systems find and evaluate companies has changed faster than most PR retainers have. If you run marketing, comms, or grow