"What's the ROI on this?" is the question every CFO eventually asks about a PR retainer — and it's a fair one. Unlike a paid ad campaign, PR doesn't come with a clean cost-per-lead number attached. That ambiguity is exactly why so many B2B companies in Singapore either underinvest in PR or cut it during budget season, despite it often being one of the highest-leverage channels they have. This is a practical breakdown of how ROI actually works for a b2b pr agency Singapore eng

"We need PR" means something completely different depending on whether you're selling enterprise software to procurement teams or selling skincare to consumers on Instagram. Yet a surprising number of companies in Singapore still evaluate PR agencies as if the discipline were one-size-fits-all. It isn't and understanding the difference is the fastest way to avoid hiring the wrong fit. At Confluence PR, this distinction shapes how every engagement is built from day one. Here's

For years, B2B companies in Singapore treated public relations as a side project a press release when there was funding news, a quote for a trade publication, maybe a LinkedIn post recycled from a client testimonial. That approach is quietly falling apart in 2026, and it's not because PR stopped working. It's because the way buyers, journalists, and even AI systems find and evaluate companies has changed faster than most PR retainers have. If you run marketing, comms, or grow